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Make · Brief

Ready-to-shoot briefs with the evidence attached.

Turn any insight into a brief with format, hook, length and a target versus your usual.

Draft brief

Creator collab: one-try challenge

Format
Vertical video · 15–25s
Hook
First frame: the prize, then the countdown
Target
1.5× your usual views
Evidence
3 posts linked
Illustrative demo data · fictional brands
From insight

One click from insight to brief.

Evidence, format and hypothesis are filled in for you.

Draft brief

Creator collab: one-try challenge

Format
Vertical video · 15–25s
Hook
First frame: the prize, then the countdown
Target
1.5× your usual views
Evidence
3 posts linked
Illustrative demo data · fictional brands
Brand rules

Your rules, applied automatically.

Memory keeps brand rules in every draft.

Memory
  • Brand rule · Never show prices on screen
  • Learning · Staff-led hooks beat voiceover
  • Audience · Families, weekends
Illustrative demo data · fictional brands
Templates

Save what works as a template.

Reuse your best brief structures across clients.

Monthly creative & commerce report
18.4K
Typical views
34%
Share of views
6
Briefs shipped
Illustrative demo data · fictional brands

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