For brand teams
Know what works. Make more of it.
One clear headline, the competitor gap and a confident next move every week.
Today · Northwind Arcade
TikTok: typical views up 32% month to date
18.4K+32% vs 13.9K
Typical views · 21 videos · same days
Today
One headline you can trust.
Your main channel, same days, honestly compared.
Today · Northwind Arcade
TikTok: typical views up 32% month to date
18.4K+32% vs 13.9K
Typical views · 21 videos · same days
The gap
Where competitors are ahead.
And how to borrow or counter.
Monday · Competitor Watch
- Lumen Bowl doubled TikTok posting — typical views flat.
- Kite Cosmetics' creator duets ran at 2.4× their usual.
- Counter-move: brief a one-try challenge this week.
Next move
Briefs your agency can shoot.
Evidence attached, targets set.
Draft brief
Creator collab: one-try challenge
- Format
- Vertical video · 15–25s
- Hook
- First frame: the prize, then the countdown
- Target
- 1.5× your usual views
- Evidence
- 3 posts linked
See where you're winning in two weeks — get a teaser.
Two weeks: your brand, your competitors, your next three moves.