Competitor Watch
Every competitor move that matters, every Monday.
A short briefing on what competitors posted, what worked for them and how to borrow or counter it.
Start with a teaser Engagements start with a teaser audit.
Monday · Competitor Watch
- Lumen Bowl doubled TikTok posting — typical views flat.
- Kite Cosmetics' creator duets ran at 2.4× their usual.
- Counter-move: brief a one-try challenge this week.
The briefing
Read it in two minutes.
Three to five moves, each with the posts and a suggested response.
Monday · Competitor Watch
- Lumen Bowl doubled TikTok posting — typical views flat.
- Kite Cosmetics' creator duets ran at 2.4× their usual.
- Counter-move: brief a one-try challenge this week.
Fair comparisons
Same channel. Same days.
We only compare brands on channels and periods where both have data.
Performance index · TikTok
- Northwind Arcade1.32×
- Lumen Bowl1.18×
- Kite Cosmetics0.94×
- Fable Coffee0.71×
Respond
From move to brief in a click.
Any move can become a brief for your team or ours.
Draft brief
Creator collab: one-try challenge
- Format
- Vertical video · 15–25s
- Hook
- First frame: the prize, then the countdown
- Target
- 1.5× your usual views
- Evidence
- 3 posts linked
See where you're winning in two weeks — get a teaser.
Two weeks: your brand, your competitors, your next three moves.