Content to Commerce programme
Connect social video to the sales signals you already have.
We line up content with your sales, bookings or orders, show early signals honestly, and design tests that prove what paid off.
Start with a teaser Engagements start with a teaser audit.
Content to commerce
- Attention (Partly)
- Resonance (Tracked)
- Intent (Partly)
- Conversion (Connect)
- Value (Connect)
The funnel
Attention to value, one step at a time.
Each stage is marked tracked, partly tracked or not yet connected — never guessed.
Content to commerce
- Attention (Partly)
- Resonance (Tracked)
- Intent (Partly)
- Conversion (Connect)
- Value (Connect)
Early signals
Early signals, not false certainty.
We compare content with outcomes over a 0–2 week lag and label it an early signal with confidence.
Results vs target · day 7
One-try challenge1.8× / 1.5×
Staff picks0.9× / 1.3×
Proof
Prove it with a holdout test.
When a signal looks real, we brief a regional test so the result stands on its own.
Draft brief
Creator collab: one-try challenge
- Format
- Vertical video · 15–25s
- Hook
- First frame: the prize, then the countdown
- Target
- 1.5× your usual views
- Evidence
- 3 posts linked
See where you're winning in two weeks — get a teaser.
Two weeks: your brand, your competitors, your next three moves.