How Klypps works

One loop for every brand, every week. Klypps does the collecting, comparing and scoring; people make three choices.

1. Capture: Klypps collects the brand’s and its rivals’ public posts, analyses each video, and reads the comments. Scheduled work remains subject to confirmed sources, pauses and caps.
2. What works: compare every post with the brand’s usual to find patterns, emotions, moments and formats that beat it.
3. Ideas: suggestions combine a moment, emotion, culture hook, format and proof for each brand.
4. Brief — your choice: a strategist picks an idea and clicks Brief this. Nothing becomes a brief without a person choosing it.
5. Make: Studio works from the brief and approved brand assets, or a human studio works through a studio link. Unavailable production capabilities stay held.
6. Approve — the client’s choice: approve or request changes on a phone through a link.
7. Launch and score: after the team posts, Klypps matches the post to its brief and scores it against usual. Learning returns to What works.