Glossary
Glossary
Every term Klypps uses, in plain words.
Steps
- Search the Help centre for any term, or scan the list below.
- Typical views
- The median views of a brand’s own videos on one channel in a period. Outliers above 10 × are shown separately.
- Performance Index
- A post’s views divided by the brand’s typical views on that channel. 1.0 × means usual.
- Outlier
- A post with more than 10 × the brand’s typical views. Reported on its own, never inside the typical.
- Typical engagement
- The median likes, comments, shares and saves across all of a brand’s posts on a channel.
- Engagement per view
- Engagements divided by views, shown as a percentage.
- Brand-owned
- Posts from the brand’s own accounts.
- Creator / earned
- Posts by creators or customers about a brand. Kept as a separate series.
- Paid
- Ads. Never mixed into organic typical figures.
- Confidence
- Low under 10 posts, medium 10–29, high 30 or more.
- Month to date
- This month so far, compared with the same days of last month.
- Early signal
- A lagged link between content and outcomes. Suggestive, not proof of cause.
- Holdout test
- A test where one region gets the content and another doesn’t, to measure real effect.
- × usual
- A post’s views divided by that brand’s typical views on the same channel. 2.4× means 2.4 times its usual.
- Based on N posts
- How many posts sit behind a number. Fewer than 3 and Klypps shows “not enough data”.
- Evidence thumbnails
- The real posts behind a finding. Click one to open the post and its source.
- Source badge
- Where a number came from: public collection, a connected account or an ad library.
- Competitor report
- An 8–10 page analyst report comparing a brand with up to three competitors.
- Instant snapshot
- A private single-channel comparison, requested at “See how you compare”.
- SAMPLE DATA
- The fictional sample workspace. Its numbers are illustrative, never real.
What good looks like
You can explain any number to a client in one sentence.
Common mistakes
- Using “average” where Klypps says typical (median).