For marketing leaders
Hear about competitor moves before the meeting.
Early warning on new competitor content, ads, offers and how AI assistants recommend your category.
Monday · Competitor Watch
Competitor briefing
Three moves and a clear response.
- Lumen Bowl doubled TikTok posting — typical views flat.
- Kite Cosmetics’ creator duets ran at 2.4 × their usual.
- Counter-move: brief a one-try challenge this week.
Early warning
The moves that matter, first.
A Monday briefing with the top changes and why they matter.
Monday · Competitor Watch
Competitor briefing
Three moves and a clear response.
- Lumen Bowl doubled TikTok posting — typical views flat.
- Kite Cosmetics’ creator duets ran at 2.4 × their usual.
- Counter-move: brief a one-try challenge this week.
Ads
New and paused ads, side by side.
From public ad libraries, dated and linked.
Typical views per video · TikTok
How you compare
Same channel, same days, own videos only.
- Northwind Arcade18.4K
- Lumen Bowl14.9K
- Pixel Pier9.7K
- Funhaus6.1K
Own videos only · 7 days after posting · 41 videos
AI answers
Are assistants naming you?
Mention rate and position against competitors, with confidence.
Ask Klypps
An answer with evidence
What’s working for you: one-try challenges run at 1.9 × your usual (n=5). Borrow from Lumen Bowl: staff vs customer formats.
3.4 ×Claw machine speedrun, one try
2.6 ×Strike or forfeit: staff edition
2.1 ×@mira.makes tries every gameSee where you’re winning in two weeks.
Your brand against three competitors, on every channel.