Skip to content
Reading your numbers

Confidence and sample size

How sure a number is, from how many posts sit behind it.

Steps

  1. Read “based on N posts” under any finding.
  2. High = 30 or more posts, Medium = 10–29, Low = under 10.
  3. Fewer than 10 items in a chart shows “not enough data”; bars need at least 3.
Fictional demo workspace: brand health headline for Northwind Arcade
Fictional demo workspace · illustrative demo data

What good looks like

You lead with High-confidence findings and label the rest as early signals.

Common mistakes

  • Presenting a Low-confidence finding as a conclusion.

Related articles