Reading your numbers
Evidence posts and source badges
Every claim links to the real posts behind it and says where the data came from.
Steps
- Thumbnails under a finding are its evidence. Open one to see the post and source.
- The source badge says Public collection, Connected account or Ad library.
- Brand-owned, creator and paid posts are always separate series — never mixed.
What good looks like
Anyone can click through from a slide to the posts that support it.
Common mistakes
- Quoting a number without its source badge.
- Mixing creator posts into the brand’s own typical.