Reading your numbers
Versus usual
Views divided by the brand’s median eligible video views on the same channel and source, aged at least 3 days.
Formula and example
views / brand-channel eligible median views
Example (fictional): A Fable Coffee video with 24K views when its usual on that channel is 10K: 2.4× usual.
Steps
- Find it wherever the unit reads “× usual”.
- Press the “i” (Why am I seeing this) next to the number to see the posts, period and confidence behind it.
- Check eligibility: Eligible videos on the same brand, channel, source and relationship; creator baselines stay creator-specific.
- It needs at least 3 eligible posts before Klypps shows a value.
What good looks like
The number has a source badge, a “based on N posts” line and a confidence level you can defend in a meeting.
Pitfalls
- Comparing a 1-day-old post — posts need at least 3 days before they count.
- Comparing × usual across brands as if it were raw reach. It is relative to each brand’s own normal.