The weekly loop

Strategist · about 30 minutes per brand.

1. Home: read what changed and the top 3 to-dos.
2. Competitors → Rival moves: use Respond with an idea when a move matters.
3. What works → Patterns: review the Emotion lens and evidence.
4. Plan → Ideas: keep or dismiss; up to 10 open per brand. Check Idea check score, moment, emotion and evidence.
5. Brief this: review the brief, including Emotion, moment and culture.
6. Send to Studio or a human studio through a studio link, then plan dates in Plan → Calendar.