Rules Klypps follows

Evidence, human choice, real assets and private client data.

1. Compare with the brand’s usual, using its own posts in the prior measurement window. Every claim has evidence.
2. People choose: only a person turns an idea into a brief, and only an approver releases an ad.
3. Real assets only: no AI-drawn logos, packaging, mascots or food.
4. Live evidence, not guesses: trends come from real posts; fading or unsigned culture entries cannot be briefed.
5. Respect local sensitivities: market rules cover religion, fasting, grief and national pride. Emotional ideas need human sign-off.
6. Clients’ data stays theirs: consent-gated cross-client learnings are anonymised and never cross between competing clients.
7. Every AI or production step has an Owner-set cap. Cap reached means work stops; it does not raise the cap.
8. Data window: collect only the last 6 months of public posts. A later workspace start date further narrows the window.