Skip to content
Briefs and testing

Writing a brief from evidence

Turn a finding into a ready-to-shoot brief with a target, grounded in real posts.

Steps

  1. On any insight, press “Create brief”.
  2. Check the evidence posts it cites and the hook, format and length.
  3. Set the target, for example 2× your usual.
  4. Send it for client approval.
Fictional demo: a brief built from evidence posts
Fictional demo workspace · illustrative demo data

What good looks like

The brief cites at least three posts and has a measurable target.

Common mistakes

  • Setting a target with no baseline.
  • Briefing from a single viral outlier.

Related articles