Briefs and testing
Content pillars, Hero/Hub/Help and 70/20/10
Plan the share of posts each theme should take, see how each theme performs against your usual, and label briefs by role and risk.
Steps
- Open Plan → Pillars and define three to five pillars with keywords and target shares that add up to 100%.
- Press “Tag posts now”. Klypps reads each post’s caption and video analysis and tags it only at 60%+ confidence; the rest wait for you.
- Correct any tag in the table — your choice is never overwritten by a later run.
- See actual vs target on Plan → Pillars and Content mix, and typical × usual per pillar on Insights.
- Optionally label briefs Hero, Hub or Help and Proven (70), Iterate (20) or Experiment (10); Content mix shows both splits.
What good looks like
Most posts are tagged, the mix sits within a few points of target, and pillar × usual is read only once three posts are scored.
Common mistakes
- Treating an auto tag as certain — check the Why column.
- Reading a pillar’s × usual from one or two posts.