Reading your numbers
Engagement per view
Known engagements divided by known positive views.
Formula and example
known engagements / views
Example (fictional): 487 engagements on 12K views: 4.1% engagement per view.
Steps
- Find it wherever the unit reads “% engagement per view”.
- Press the “i” (Why am I seeing this) next to the number to see the posts, period and confidence behind it.
- Check eligibility: Same channel, source, period and format family; known positive views.
- It needs at least 5 eligible posts before Klypps shows a value.
What good looks like
The number has a source badge, a “based on N posts” line and a confidence level you can defend in a meeting.
Pitfalls
- Comparing a Reel’s rate with a carousel’s — different format families.
- Using follower counts as the denominator. Klypps uses views.