Reading your numbers
Share of views
Brand video views divided by all brands in the same channel, source and period comparison set; sister brands stay separate.
Formula and example
brand views / comparison-set views
Example (fictional): Northwind Arcade had 120K of the 400K TikTok views across the three brands in March: 30% share of views.
Steps
- Find it wherever the unit reads “%”.
- Press the “i” (Why am I seeing this) next to the number to see the posts, period and confidence behind it.
- Check eligibility: Same channel, source and period; eligible video views.
- It needs at least 3 eligible posts before Klypps shows a value.
What good looks like
The number has a source badge, a “based on N posts” line and a confidence level you can defend in a meeting.
Pitfalls
- Mixing channels or periods in one share.
- Pooling sister brands — each brand stays separate.