Reading your numbers
Typical views
Median eligible video views on one channel, source and relationship; outliers shown separately.
Formula and example
median(eligible views)
Example (fictional): Lumen Bowl’s Instagram Reels this month: median 6.2K views across 14 videos. One 90K outlier is shown on its own.
Steps
- Find it wherever the unit reads “views per video”.
- Press the “i” (Why am I seeing this) next to the number to see the posts, period and confidence behind it.
- Check eligibility: Verified attribution, confirmed channel, in-period videos aged ≥3 days; equal-age snapshots preferred..
- It needs at least 5 eligible posts before Klypps shows a value.
What good looks like
The number has a source badge, a “based on N posts” line and a confidence level you can defend in a meeting.
Pitfalls
- Reading the average instead — one viral post distorts it.
- Expecting a typical with fewer than three videos: you will see the count instead.