Reading your numbers
Content flows: where views came from
See the flow behind each post: the views waterfall, how content travelled through cuts and creator remixes, and what it led to.
Coming soon
- Measured traffic splits from connected accounts (platform approval pending).
- Thumbnail and audio similarity detection for clips.
Steps
- Open Content flows from the navigation.
- The views waterfall splits a post’s views into Followers, Discovery, Search & profile, Shares & reposts, Creator posts & clips and Paid.
- Hatched segments are inferred from public evidence (same sound, hashtag set, product tag or caption link within 14 days); solid segments are measured from a connected account.
- The distribution diagram links sources to surfaces to outcomes; select a flow to see the posts behind it.
- The family tree shows cuts, remixes, duets, stitches, clips and derived ads; grey nodes are inferred.
- The campaign timeline lines up your posts, seeded and paid creators and paid ads, with a marker on each peak.
What good looks like
Measured and inferred numbers are never merged into one figure; the basis line says which you are looking at.
Common mistakes
- Reading an inferred share as a measured split.
- Expecting a full waterfall for competitors — public data does not expose it.
- Treating a same-sound match as proof of a paid relationship.